Always consider the back of the couch when walking into a room.  Create interest by personalizing the space.  Bring in the tones  and finishes in your decor to compliment the room.  I like to choose pieces for a sofa table that are “finished” completely… meaning if you are in the room looking back you are not seeing the back of a picture frame.  Solid pieces are a much better choice.  Lamps always highlight the finishing touches.  Hide the cord under the area rug and sofa.